(PCM) We are not “loving it” and neither is anyone else when it comes to the new uniform choice for McDonald’s employees. In fact, they truly resemble something straight out of science fiction movie and paint the picture of quite the dystopian future. Something tells us that is definitely not what the company was going for, but they certainly succeeded tenfold!
Many are comparing the new uniforms to the commander uniforms in the “Star Wars” film franchise and while it is understandable that after so many years McDonald’s would want to change up their dress code, couldn’t they have chosen something a little less … can we say … drab!
— McDonald’s (@McDonalds) April 20, 2017
According to a press release from the McDonald’s corporation the new uniforms were designed as a collaboration between Bindu Rivas and Waraire Boswell, who actually worked at a McDonald’s in California before he started designing for celebrities like Will Smith and Ellen DeGeneres. The new look debuted in April 2017 at all 14,000 restaurants.
“Our new collections focus on comfort, fit, functionality and contemporary professionalism, delivering a uniform that crew and managers will feel comfortable to work in and proud to wear,” Jez Langhorn, McDonald’s Senior Director of HR, said in the release. “Beyond that, it’s another step in the company’s continuous effort to raise the bar by investing in people and improving the restaurant experience with a focus on hospitality.”
We are certain that the company never expected the internet backlash they have began receiving once the images of the new uniform design was released.
— UPROXX (@UPROXX) April 22, 2017
New McDonald’s uniforms have a really chic labour camp vibe pic.twitter.com/1p0jjbyRPp
— Aamer Rahman (@aamer_rahman) April 22, 2017
We are curious to see just how long this new uniform design will last! The power of the internet can speak volumes sometimes and the last thing McDonald’s would want is for everyone to not be “loving it”!